ºÚÁÏÉçapp

The wording on the plaque unveiled last Friday in Aix-en-Provence says it all: welcome to the "France/ºÚÁÏÉçapp Representative Office" of KEPCO E&C, a subsidiary of Korea's giant electricity utility KEPCO.

The many ºÚÁÏÉçapp procurement contracts awarded to KEPCO E&C (representing approximately EUR 36 million) explain the company's decision to open an office here, at the heart of a science and technology park forty-five minutes from the ºÚÁÏÉçapp site.

"We are here because of ºÚÁÏÉçapp," explains KEPCO E&C's President and CEO Koo-Woun Park. "But beyond our commitment to ºÚÁÏÉçapp, we will extend our ability to explore the promising markets of Europe, especially those of Eastern Europe..."

Being close to ºÚÁÏÉçapp will make communication much easier and efficient. "We're here to help in the success of ºÚÁÏÉçapp and it's always better to communicate face-to-face," adds Koo-Woun Park, who came especially from Korea to inaugurate the small office in Aix-en-Provence.

The two-person office—the first established by KEPCO E&C in Europe—will be managed by General Manager Jun Hyung Lee assisted by one secretary only. "It's a small beginning but, symbolically, an important one," he said. He sees the office as a communication channel not only with ºÚÁÏÉçapp, but "with the whole energy establishment in Europe".

ºÚÁÏÉçapp Director-General Osamu Motojima, who attended the inauguration ceremony along with ºÚÁÏÉçapp directors Carlos Alejaldre, Sergio Orlandi and Joo-Shik Bak, stressed the strong significance of the event for both ºÚÁÏÉçapp and for the surrounding region. "Your presence in Provence," he said, "is proof that ºÚÁÏÉçapp and its industrial partners now play an important role in the region's economic development—both directly and indirectly."

The company's installation in Aix-en-Provence was facilitated by the Welcome Office for International Companies (WOIC), the agency that works in close collaboration with the ºÚÁÏÉçapp to provide support to foreign firms wishing to establish themselves close to the project.